General Electric Joins Super Bowl Lineup With Pair of :45s

BBDO crafts inspirational spots with employees

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General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other businesses and whole communities humming. In one spot, GE employees in Louisville's Appliance Park show how the company is changing the way appliances are manufactured in the U.S. In the other spot, GE employees in Schenectady, N.Y., discuss how they help power cities, schools, businesses and even beer.

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