Gene Simmons, advertising conventioneer

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You don’t expect to run into a rock star in the hotel lobby at every ad-industry conference—not in dull-as-dishwater Orlando, Fla., and not a rock star who specializes in blood-spitting, fire-breathing and tongue-wagging. It’s weirder still when the rock star is actually attending said conference. But it happened last week at the Association of National Advertisers, when Gene Simmons of KISS fame sauntered into the Ritz-Carlton, small entourage in tow, to drum up business for his 1-year-old marketing company, Simmons

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