Geico’s octopus more musical than psychic

Headshot of Tim Nudd

The German octopus who predicted the outcome of the World Cup games may be currently the world's most celebrated cephalopod mollusk—but he's got nothing on this Geico creature in the singing department. This spot, directed by MJZ's Tom Kuntz for The Martin Agency, is part of an upcoming campaign called "Shocking News," in which nominally shocking things (like the musical 'pus) are upstaged by news about Geico's insurance offerings. The agency team tells Creativity that one forthcoming spot in the series "morphed from the initially scripted dog and cat in futuristic space costumes to a sloth, a wild boar, a giant turtle, a frog and a dog and a cat dressed as 1970s Texas oil millionaires."

@nudd Tim Nudd is a former creative editor of Adweek.