Geico’s Latest Crazy Talking Animal Is a Shady Alligator With Tiny Arms

It's what he does (or rather, doesn't do)

It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it. 

That's the premise of the latest gag in Geico's charmingly ridiculous "It's What You Do" campaign. In the 30-second ad, a talking reptile in human clothing does a poor job of pretending to want to pick up the tab—and inevitably failing—after going for Chinese with some coworkers. (They seem used to it.)

It's far from Geico's first bout with a talking animal. The menagerie includes Caleb the camel and Maxwell the pig, not to mention the gecko himself.

And while this new addition doesn't have the same catchphrase potential of his camel colleague, or the infuriatingly unforgettable squeal of his pig counterpart, it really is kind of brilliant, because it's true to nature: Alligators are absurd in their proportions … and of course they'd be shifty mooks with a weakness for crispy duck. 

Other spots in "It's What You Do" include a mom who always calls her son at the worst possible time to vent about his dad; the band Europe singing "Final Countdown" to a microwave; and a pair of golf announcers whispering, even as a player gets devoured by a kraken—no more directly related to car insurance than alligators or geckos, but great for underlining Geico's value in entertaining and memorable ways. 

Maybe, in the alligator's next appearance, he can pump iron with the Geico bros … assuming his puny little arms can handle that. 


Client: Geico

Vice President, Marketing: Ted Ward

Director, Marketing Media Advertising: Bill Brower

Sr. Mgr., Broadcast, Outdoor, Print & Sports Marketing: Melissa Halicy

Marketing Supervisor: Mike Grant

Marketing Buyer: Tom Perlozzo:

Marketing Buyer: Brighid Griffin

Marketing Coordinator: Julia Nass

Agency: The Martin Agency

Chief Creative Officer: Joe Alexander

Group Creative Director:  : Wade Alger

Group Creative Director: Steve Bassett

Creative Director: Sean Riley

Senior Copywriter: Ken Marcus:

Executive Producer: Brett Alexander

Senior Broadcast Producer: Heather Tanton

Junior Broadcast Producer: Sara Montgomery

Group Account Director: Brad Higdon

Account Supervisor: Josh Lybarger

Account Executive:  : Allison Hensley

Account Coordinator: Allie Waller

Business Affairs Supervisor: Suzanne Wieringo

Financial Account Supervisor: Monica Cox

Senior Production Business Manager: Amy Trenz

Senior Project Manager: Karen McEwen

Production Company: Hungry Man

Director: Wayne McClammy

Managing Partner/Executive Producer: Kevin Byrne

Executive Producer/Head of Sales: Dan Duffy

Executive Producer: Mino Jarjoura

Executive Producer: Nancy Hacohen

Producer: Dave Bernstein

Production Supervisor: Shelly Silverman

Editorial Company: Rock Paper Scissors

Editor: Christjan Jordan

Assistant Editor: Pieter Viljoen

Executive Producer: Angela Dorian

Producer: Helena Lee

Telecine: Moving Picture Company

Colorist: Ricky Gausis

Animation/VFX: Moving Picture Company

Executive Producer: Elexis Stearn

Senior Producer: Juliet Tierney

Production Coordinator:  : Valentina Cokonis

Line Producer: Goutham Hampankatta

Flame Lead: Mark Holden

Nuke Artist: Janice Tso

Nuke Artist: Jim Spratling

VFX Supervisor/Head of 3D: Jason Schugardt

Lead Lighter: Tim Kafka

Render/Look Dev: Jessica Groom

DMP: Partha Modal

3D Supervisor: Nishanth Shrinivasa

Original Music and Sound Design: Q Department

Audio Post Company: Rainmaker Studios

Engineer/Mixer: Jeff McManus

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.