Geico Crushes Its New Preroll Ads Down to Nothing, So You Don't Have to Keep Watching Them

Latest fun and goofy evolution of 'Unskippable'

Geico keeps making its preroll ads as entertaining as possible, mostly by acknowledging that you probably don’t want to watch them at all. In its latest preroll campaign from The Martin Agency, that means condensing the ads down to nothing—by crushing them very literally indeed.