Geico Brings Back Some of Its Lesser-Known Characters for Their 'Sequels'

Pinocchio, the Woodchucks and the Raccoons all made a comeback.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Lego Movie 2: The Second Part, Spider-Man: Far From Home, The Secret Life of Pets 2, Frozen 2, Happy Death Day 2U. In 2019, nearly every contemporary franchise got the sequel treatment, either wished for or bemoaned by fans of the original.

And now, at the tail-end of this whacky year of box office déjà vu, The Martin Agency has created, not one, but six silly sequels for three of Geico’s iconic characters from past advertisements: Pinocchio, the Raccoons and the Woodchucks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in