Geico Brings Back Some of Its Lesser-Known Characters for Their 'Sequels'

Pinocchio, the Woodchucks and the Raccoons all made a comeback.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Lego Movie 2: The Second Part, Spider-Man: Far From Home, The Secret Life of Pets 2, Frozen 2, Happy Death Day 2U. In 2019, nearly every contemporary franchise got the sequel treatment, either wished for or bemoaned by fans of the original.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in