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We didn’t know that Friday was World Health Day until we saw this release about GE Healthcare’s plan to do a digital roadblock in Times Square that day to telegraph its “Picture a Healthy World” campaign. Apparently, this is the first time that much of the digital display acreage in Times Square will be taken over by one advertiser—the effort calls for the LED billboards from NASDAQ, ABC, NBC, MTV, Yahoo, Toys ‘R’ Us and Reuters to broadcast the message simultaneously.
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