GE making vague move into crowdsourcing

Everyone is into the crowdsourcing thing nowadays. No less than General Electric is dipping its toes into the area, asking digital experts to submit ideas for new-media initiatives and/or advertising concepts that "avoid the lame and embrace the awesome." Fair enough, so let's dive into the specifics of what GE wants to accomplish. Well, this is where things get hazy. The campaign site, with the cringe-worthy name "GE + You = Awesome," doesn't provide much detail about the target audience or what GE's goals are.