Gay Ikea ad bothers Italy’s Silvio Berlusconi

An Ikea ad with two men holding hands next to the headline “We are open to all families” hasn’t caused much of a stir in Italy—except, it appears, in the prime minister’s office. The horndog honcho Silvio Berlusconi, via his newspaper Il Giornale, is condemning the ad both for its gay-friendly content and its undertones of “Swedish imperialism” (whatever that is). Perhaps Berlusconi shares Zapp Brannigan’s fear of neutrality. Thankfully, the staunchly Catholic isle of Sicily, where a new Ikea recently opened, has been more accepting of the Swedish retailer. The new store has created some 300 jobs and attracted more than 20,000 customers so far. Full ad after the jump. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.