Gavin McInnes Brings a Touch of Crazy to Ads for .XXX Domains

Have a peep at this strange show

The Fearless Group continues its unsexy approach to advertising the .xxx domain registry with a pair of clips starring "godfather of hipsterdom" Gavin McInnes. He's a smarmy, middle-aged doofus with a goofy beard, sophomoric sense of humor and affinity for hot chicks—a description that probably fits the majority of producers and consumers of the domain's content. Gavin manages to project nerdy hipness with a touch of room-wrecking intensity lurking just beneath the surface. His performances make the spots fun and just a tad dangerous. That recipe seems well-suited to the world of adult entertainment. In one clip (which already has 1.3 million views on YouTube), Gavin shoots a wad at an exotic dancer. In another, his pal takes the wad full in the face. These are literally money shots, as we're talking about wads of cash, which represent potential savings and income for .xxx registrants. When it comes to stupidity, this stuff's hardcore. Second spot after the jump.


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@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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