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Gatorade's Latest Ad Wants to Remind You That Fun Is Still the MVP in Sports

The next chapter of the Fuel Tomorrow platform features Trevor Lawrence, Sydney McLaughlin and more

Trevor Lawrence high-fiving a young boy — The focus of the spot isn't placed on Trevor Lawrence's prowess on the field, but on his and his fellow athletes' ability to create a fun environment for everyone.TBWA\Chiat\Day LA, Gatorade

By Shannon Miller

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Whether you’re a player or an impassioned fan, it’s very easy to get sucked into the intense nature of sports. With its latest ad, Gatorade wants to remind us that fun is still the foundation of all athletic endeavors.

On Monday, the brand released a new spot titled “All For Fun,” the latest installment of its Fuel Tomorrow platform. Made in partnership with TBWA\Chiat\Day LA, the minute-long spot features a young roster of athletes, including San Diego Padres shortstop Fernando Tatis Jr.,

Shannon Miller

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

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