Gatorade Looks Back at Its Impressive History Once Again in New Ad

Brand goes back to the well, and it works

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965 creation in a lab at the University of Florida. From there, the TBWA spot mixes stock footage and new clips of Peyton Manning, Michael Jordan, Dwyane Wade and others as it assesses the brand's place in the history of modern sports.

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