Gatorade and Dwyane Wade Give High School Basketball Team the Surprise of a Lifetime

Riverdale Rebels rewarded

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip to Toys R Us. But this well-worn tactic can still wield some power.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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