Garry Kasparov: It's Imperative Marketers Don't Lose Focus on Ukraine

That was the cry from former Russian chess grandmaster-turned-human rights advocate Garry Kasparov Monday morning during the opening keynote at the Cannes Lions Festival of Creativity.

But Regain Ukraine is more than a clarion call from Kasparov. It is a brand launched in partnership with Kasparov’s Renew Democracy Initiative and Edelman to keep the marketing community’s focus on the war.

The goal, said Edelman CEO Richard Edelman in his opening remarks, is, among other things “to help recruit women who are left at home and invest in a production hub in Kiev called Freedom Center.”