Gap's new logo: a social-media experiment?

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As we mentioned yesterday, Gap unveiled a new logo this week—and it was met with nearly universal disdain. But maybe it's intentionally shitty? On its Facebook page, Gap now says it's planning a crowdsourcing project to collect your logo ideas, though the brand insists it likes its own one just fine. The post reads: "We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs.

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