AdFreak

Gap’s New Celebrity Ads Tell Us to ‘Dress Normal.’ What Does That Mean, Exactly?

Redefining the whole concept

By Rebecca Cullers

August 25, 2014

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word: Normal.

Rebecca Cullers
@rebeccacullers Rebecca Cullers is a contributor to Adweek.
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