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Gap’s new interactive Web site might be a bit lame, but frankly, its upcoming ad campaign sounds cool. Called “Favorites,” it will star musicians like Alanis Morissette, Joss Stone, John Legend, Michelle Williams (Destiny’s Child), Jason Mraz, Keith Urban, Liz Phair and Brandon Boyd (Incubus) performing original remakes of their favorite songs. (Boyd, for example, will do “Alison,” by Elvis Costello.) There’s something about well-known musicians doing other people’s songs that’s compelling in a basic way.
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