Gap Made a Bunch of Short Art Films, and They're Weird but Very Good

A case for artists to get into advertising

If there ever were a case for injecting fine-art theory into advertising, and vice versa, it's these latest short spots from Gap. The 10 mini-spots, from Wieden + Kennedy in New York, promoting the clothing retailer's holiday gift guide, are so odd—but could totally pass as an MFA thesis or be seen at a gallery in Chelsea.

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