Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe choice for a child. But we don't live in that kind of world. And hence, today's slap upside the head goes to Gap Kids. The marketer recently launched a TV commercial with an impromptu girl "band" (led by Maria Aragon of YouTube fame) raiding a candy store with a rousing rendition of the pop classic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in