Gap can’t fill Sarah Jessica void

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

New York women were aghast last week when news broke that the Gap was no longer going to use Sarah Jessica Parker, the Sex and the City style maven, in its advertising. (Joss Stone, a 17-year-old British soul singer, will star in the upcoming campaign for the summer white-denim line.) Well, maybe not all New York women were aghast—but at least four of them were, as they sipped pear martinis and sampled sushi at a trendy Japanese restaurant in the Meatpacking District during a Saturday night birthday party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in