Game? You mean there's a game?

Maybe, you, like the rest of us, have been shaking your head in wonderment that once again the price of Super Bowl ads has gone up, to $2.4 million this year for 30 seconds. But a new study from the Retail Advertising and Marketing Association shows that maybe the rising prices aren’t misplaced. It says that 25 percent of young adults (18-24) actually watch the game for the ads, and slightly less than 20 percent watch it for that part where they play the football game.