Game of Thrones Soars With Dragon Ad in New York Times

Watch your back, Season 3 is coming

Headshot of Tim Nudd

HBO placed this wonderful ad in Monday's New York Times, with the shadow of a dragon looming over two pages of fake stories. It's a shame they couldn't advertise over a real spread—and while the non-Times fonts surely make the editors breathe easier, it takes away from the effect just a little. But still a fun execution. Check out this Yahoo piece for more on the faux articles, and what they have to do with the show. Via The Denver Egotist.

@nudd Tim Nudd is a former creative editor of Adweek.
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