A game only a guilt-free mom could love

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


This definitely falls into the category of Friday afternoon time waster: a new game from Fuel, Buddies Scrubbies, promoting Johnson & Johnson’s Buddies , a line of soaps and shampoos to clean the little kiddies. (Buddies, Scrubbies, Kiddies …? Good lord!) Anyway, game-playing mothers are charged with the task of seeing how many kids they can clean in two minutes. While I’ve seen several studies lately showing what big-game players mothers are, for me, spending time on this would induce a massive fit of parental guilt—maybe I should be spending that time washing my real kid?

—Posted by Catharine P. Taylor

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in