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There are plenty of clever inventions that generally improve football season, from hand warmers that keep your fingers from freezing in the stands to kegerators that give your home viewing party a real sports bar feel. But a new campaign from Anheuser-Busch InBev’s BABE Wine aimed at capitalizing on its NFL sponsorship may raise a few eyebrows, but isn’t providing anything quite as handy.
The brand teamed up with Unnecessary Inventions to design five odd products that certainly touch on the sporty theme, but are anything but necessary.
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