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It was a valiant experiment, but in the end, a failed one. Quake Live was meant to be the first massively multiplayer video game supported entirely by in-game advertising, making it free for anyone to play. But Quake Live's chief developer, the game-design legend John Carmack, has announced that "the in-game advertising stuff has not been big business." Now, Carmack's id Software is developing a subscription model that awards perks to paying players while keeping the game free for everyone else.
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