In-game ads can’t support free ‘Quake Live’

It was a valiant experiment, but in the end, a failed one. Quake Live was meant to be the first massively multiplayer video game supported entirely by in-game advertising, making it free for anyone to play. But Quake Live's chief developer, the game-design legend John Carmack, has announced that "the in-game advertising stuff has not been big business." Now, Carmack's id Software is developing a subscription model that awards perks to paying players while keeping the game free for everyone else. While surely a disappointment to Carmack, it's likely not a complete surprise. Since the game went public early this year, he's been openly skeptical about the odds that Quake Live would remain afloat solely on in-game advertising. "At least initially, it's going to be ad-supported only," he told MTV in February, "and there's no intention to make it anything but free for anyone that wants to jump in and play."
—Posted by David Griner

See also:
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