Future of Retail? Nike’s Cool New Toy Lets You Design and Print Custom Sneakers in an Hour

W+K's The Lodge experiments with AR, object tracking and projection

Nike and Wieden + Kennedy’s The Lodge have unveiled what they believe is a glimpse into the future of retail with an experience in New York City that lets visitors design their own one-of-a-kind sneakers, which are ready to wear in less than 90 minutes.

@nudd Tim Nudd is a former creative editor of Adweek.