Funky bar codes: a ‘game-changing’ idea?

Bar codes are suddenly hot, thanks to Design Barcode Inc. of Tokyo, whose idea to jazz up package design with bar-code makeovers won the Titanium award at the Cannes ad festival last week. Check out examples of Design Barcode’s work here. Leaving aside the fact that people have mucked around with bar codes before, the notion that this idea will enhance humanity or change the world, as Titanium jury president David Lubars suggested at the award show Saturday night, seems like excessive praise. I suppose something has to win the Titanium (or as George Parker calls it, the Titanium Zirconium). As you probably know by now, AMV BBDO in London won the film Grand Prix for its “noitulovE” Guinness spot. (The great Combos campaign from TBWA\Chiat\Day in New York won a silver Lion.) DDB Chicago won the radio Grand Prix, again, for “Real Men of Genius,” described as “simply piss-in-your-pants funny.” UPDATE: Bob points us to this site, which sure looks a lot like Design Barcode’s work.

—Posted by Tim Nudd 

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