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Cadbury has invented a trench coat that basically dances when you eat the brand's chocolate. Because eating Cadbury chocolate brings euphoria so intense that it makes even your clothes dance, or something. Or mostly because Cadbury wanted to try to grab people's attention with an oddity it hopes will help it sell more candy bars.
A pair of the so-called "Joy Jackets," created by digital shop Hirsch & Mann for Cadbury PR agency Golin Harris, also play music and puts on a light show.
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