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Fruit of the Loom’s two-track back-to-school effort is turning parents’ social media oversharing into home décor.
Created by CP+B, “Pillows for Posterity” takes those amusing, quirky, hard-to-believe-my-kid-said-that sayings and transforms them into hand-stitched pillows. When mom is missing Lily when she’s back in school, a quick gaze at a pillow that reads “You ruined my life” will curb the separation pangs.
Using the #thingsmykidssay tag, parents can share their kids’ most memorable saying with family, friends and now, the world.
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