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British cider brand Frosty Jack’s probably wouldn’t be described as a ‘premium’ product, however, its owner Aston Manor Cider aims to take it ever so slightly more upmarket by associating itself with a celebrity, even if that celebrity is Z-list.
The 26-year-old take-home apple cider brand has released its first television advertising campaign led by Hans Handerson, the world’s “most famous” celebrity hand model.
Created by McCann Birmingham, which first won the contract in 2014, the humorous multi-channel campaign will run across the U.K.
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