From Vegan Diet to Flat Earth, Kyrie Irving's Insane New Nike Ad Packs In a Lot

Including Gronk and the Boston Philharmonic


Kyrie Irving is poking fun at some of his own less conventional beliefs in a new Nike ad from R/GA Los Angeles.

The NBA point guard, playing in his first season for the Boston Celtics after six with the Cleveland Cavaliers, stars in the 60-second spot for his namesake Kyrie IV sneakers.

The meta scenario opens with a melodramatic black-and-white close-up of Irving’s face. But it doesn’t take long for him to get bored with the voiceover quoting Sun Tzu’s “The Art of War”—as read, it turns out, by Patriots tight end Rob Gronkowski.

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