From Vegan Diet to Flat Earth, Kyrie Irving's Insane New Nike Ad Packs In a Lot

Including Gronk and the Boston Philharmonic

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Kyrie Irving is poking fun at some of his own less conventional beliefs in a new Nike ad from R/GA Los Angeles.

The NBA point guard, playing in his first season for the Boston Celtics after six with the Cleveland Cavaliers, stars in the 60-second spot for his namesake Kyrie IV sneakers.

The meta scenario opens with a melodramatic black-and-white close-up of Irving’s face. But it doesn’t take long for him to get bored with the voiceover quoting Sun Tzu’s “The Art of War”—as read, it turns out, by Patriots tight end Rob Gronkowski.

Irving storms off, and the camera follows him as he breaks the fourth wall and takes a stroll through a much different kind of production—random, rapid-fire and playful, with an ’80s-style boom box, some kind of festive octopus floating in the background, and a man in a furry suit riding a skateboard around on a half-pipe.

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