From Drag Queens to the Pope’s Painter: How Magnum Built a Brand For Pleasure Seekers

The Unilever brand and its agency LOLA MullenLowe have used unconventional methods to achieve double-digit growth

The walls of this ad agency more closely resemble an art gallery than a corporate office: decorated with paintings, illustrations, graffiti and even pieces of art hanging from the ceiling. These are the surroundings of LOLA MullenLowe in Madrid, and the source of some of its most prominent artwork is the Unilever-owned ice-cream brand Magnum.