Cannes introduced the Creative Data Lions in 2015. The overwhelming response? “Oh no, more categories!” But I have to admit that the same clever folks who were the first to celebrate the industry’s game-changing work (the Titanium Lions) and storytelling-that-doesn’t-suck (the Branded Content & Entertainment Lions, now called Lions Entertainment) also gave the industry the push it needed—to recognize data as precious fuel for creativity.
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