From Data to Ta-da! These 8 Creative Data Campaigns Brought the Magic

Ronald Ng of DigitasLBi picks his favorites ahead of Cannes

Fashion designer Jason Grech leveraged data insights from IBM's Watson to create 12 dresses in his Cognitive Collection.

Cannes introduced the Creative Data Lions in 2015. The overwhelming response? “Oh no, more categories!” But I have to admit that the same clever folks who were the first to celebrate the industry’s game-changing work (the Titanium Lions) and storytelling-that-doesn’t-suck (the Branded Content & Entertainment Lions, now called Lions Entertainment) also gave the industry the push it needed—to recognize data as precious fuel for creativity.

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Ronald Ng is chief creative officer of North America at DigitasLBi.