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The first round of Wimbledon tennis matches got underway on Monday against a backdrop of gray, rainy skies in London. Despite the grim weather forecast, the Championships provided a creative playground for brands eager to engage fans after the most famous summer tennis tournament was canceled last year due to the Covid-19 pandemic.
This year’s Grand Slam tournament, organized by the All England Lawn Tennis Club, has 14 sponsors: Slazenger, Robinsons, IBM, Lanson, Ralph Lauren, HSBC, Evian, Lavazza, Stella Artois, Jaguar Land Rover, Pimm’s, American Express, OPPO and Sipsmith.
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