Friends Write Tweets Together With Retailer's App

For those who really do share everything

Wait, I missed International Friendship Day? I guess if I had any friends, I would've known. In most countries it's the first Sunday in August. It's July 20 in Argentina (where it's known simply as Día del Amigo), and this year it inspired a novel campaign from women's fashion retailer Todomoda, ad agency +Castro and advertising students at Escuela Superior de Creativos Publicitarios—allowing friends to literally share tweets.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in