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Remember when making friends was easy? So asks Social Circles, a New York social-networking group that organizes trips, activities and get-togethers. In a few commercials now airing from Mad Injection, the improv-fueled Mad Dogs & Englishmen spinoff, full-grown men race to the top of a playground slide—“Last one to the top pays for mojitos!”—and negotiate lunchtime sandwich trades. Actually, AdFreak doesn’t remember when making friends was easy, which is why we’re huddled behind our computer at 7 p.m.
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