A Fresh New Ad Medium: Laser-Etching Copy on Slabs of Raw Meat

Ivy Hu's experimental poster

Thanks to designer Ivy Hu, ambitious agencies now have the option of using lasers to etch copy on slabs of raw meat. Is there anything lasers can't do? Hu's meat poster, made to promote IDEO's "Digital Chops" Web development series, is also meant as something of a general tutorial on how to use unorthodox surfaces or materials as ad space.

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