Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."
Created by BETC and its music subsidiary BETC Pop, "Support with Style" follows a troupe of "beautiful supporters" through Paris, whose landscape has been transformed into an eerily empty (and clean!) playground for Rio 2016 stadium seats.
The clip reinforces Lacoste's relationship with the French National Olympic Committee (CNOSF), for whom it will outfit all French Olympic teams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in