If Choreography Were an Olympic Sport, Lacoste’s Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

April 29, 2016

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."

Angela Natividad

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.