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There’s nothing like a good night’s sleep, as the French online mattress retailer and wellness brand Eve Sleep aims to show with its biggest advertising campaign to date. To promote the release of its new ad platform, “La Vie En Jaune” (translated as “Life In Yellow”), a stop-motion ad featuring a well-rested, singing farmyard cockerel has been created.
“Le Coq,” from Adam&EveDDB, will front the promotion of the brand focus that will continue to convey the benefits of a good night’s sleep and will feature across all of Eve Sleep’s communications in France.
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