French Mattress Retailer's Brand Campaign Led by Well-Rested Yodeling Cockerel

The hero ad was developed by Adam&EveDDB, with production by Hornet Animations

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

There’s nothing like a good night’s sleep, as the French online mattress retailer and wellness brand Eve Sleep aims to show with its biggest advertising campaign to date. To promote the release of its new ad platform, “La Vie En Jaune” (translated as “Life In Yellow”), a stop-motion ad featuring a well-rested, singing farmyard cockerel has been created.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in