French Mattress Retailer’s Brand Campaign Led by Well-Rested Yodeling Cockerel

The hero ad was developed by Adam&EveDDB, with production by Hornet Animations

Animated Cockerill yodels to barnyard of animals
Eve Sleep's campaign features a yodelling animated cockerel

There’s nothing like a good night’s sleep, as the French online mattress retailer and wellness brand Eve Sleep aims to show with its biggest advertising campaign to date. To promote the release of its new ad platform, “La Vie En Jaune” (translated as “Life In Yellow”), a stop-motion ad featuring a well-rested, singing farmyard cockerel has been created.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.