This French Drink Brand Took 7 Days to Post the World's Slowest Facebook Status

The laziest one-liner ever

Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heat wave recently, it capitalized on that positioning with #LaParesseADuBon. Roughly translated to "Laziness can be good," it encouraged people to relax and go slow—because what else is there to do when you see mirages while crossing the street?