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Advertising in the baby care category has long been typified by soft lighting, gentle melodies and pastel colors that paint an idealistic portrait of parenthood.
Lately, however, some advertisers in the U.S. and U.K. have dropped those clichéd images in favor of a more realistic depiction of parenting–yet the French baby care market has lagged behind this trend. Now, French brand Lotus Baby wants to disrupt the category by showing the full, messy spectrum of parental experiences.
Lotus
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