FREAKIEST ADVERTISING MOMENT OF 2007: Dexter’s viral defeats Pioneer for the title

After two weeks of brutal competition, the viral campaign for the Showtime program Dexter, which encouraged you to send terrifying videos to friends suggesting they were about to be offed by a serial killer, has won AdFreak’s Freakiest Ad Moment of 2007 contest. Pioneer’s laughing eyeballs put up a good fight but are no longer laughing, as Dexter prevails with about 55 percent of the final vote.

AW+

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