France, Often Late to U.S. Culture, Had a Great Reaction to Getting Game of Thrones on Time

Winter is coming, at the same time for all

France is tired of America getting access to the coolest things first. So now it's drawing the line at Game of Thrones.

To promote French cable provider Canal+ airing the Game of Thrones Season 6 premiere at the exact same moment it debuts in America on HBO (that's 3 a.m. on April 25 for those en France), agency BETC created a clever outdoor campaign. 

Each illustrated ad shows something Americans got to enjoy long before the French could, from blue jeans to skateboards. In the second panel of each ad, we see one of the iconic logos from Game of Thrones' most notable houses and the good news that both nations will be revisited by these clashing clans simultaneously. 

Check out the ads and credits below:


Client: Canal+

Client Management: Audrey Brugère, Elise Lacroix and Eugènie Rodrigues

Agency: BETC

Agency Management: Guillaume Espinet, Elsa Magadoux and Mathilde Lançon

Executive Creative Director: Stéphane Xiberras

Creative Direcotrs: Jean-Christophe Royer and Eric Astorgue

Art Directors: Marion André and Aurore De Sousa

Copywriter: Sandra Mac Millan

Art Buyer: Victoria Vingtdeux

Illustrator: Timothy Durand

Recommended articles