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Social media has not been kind to this Twentieth Century Fox billboard for X-Men: Apocalypse, which shows the titular villain, Apocalypse, choking Mystique, with Rose McGowan urging others to yell at Fox about using imagery of a violent act against a woman to sell the movie.
Well, Fox has now apologized and removed the billboard, admitting in a statement that "in our enthusiasm to show the villainy of the character Apocalypse, we didn't immediately recognize the upsetting connotation of this image in print form.
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