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The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so.
In hopes of moving the conversation forward, mom-founded infant formula company Bobbie has teamed with supermodel and board member Ashley Graham for a new campaign. Featuring a candid promotional video as well as OOH elements such as billboards and educational events, the brand is anticipating a foundational change in how parents view infant care.
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