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This is not your typical pickup truck commercial, with its clichéd shots of outdoorsy male drivers manoeuvring their vehicles through rugged deserts and mountain vistas.
Instead, Ford’s European campaign for its Ranger pickup truck features breathtaking scenes of people swimming underwater at night. They at first appear to be in a pool, but as they swim to the surface it becomes apparent that they are in a lake lit by the headlights of a series of Ranger pickups, which slowly emerge from the water onto dry land.