Ford innovates with the virtual quilt

Ford may need more help coming up with innovative vehicles, but at least the automaker came up with this cool idea for Breast Cancer Awareness Month: a virtual quilt. Anyone can add to the “Warriors in Pink” quilt, and the site keeps a running tally of quilt size and stitch count. According to an e-mail we got, it was created “by Firstborn in partnership with JWT Detroit.” It’s also a lot easier to store than a real-world quilt.

—Posted by Catharine P. Taylor